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Child targets: South Africa faces an obesity-related health catastrophe linked to poor regulation of food advertising

Published January 17, 2022, by Daily Maverick: Maverick Citizen

Photo: Polina Tankilevitch / Pexels

The DSI/NRF Centre of Excellence in Food Security’s (CoE-FS) Professor Rina Swart is quoted in a recent article by the Daily Maverick’s Maverick Citizen.

The article forms part of Maverick Citizen’s #FoodJustice investigation into South Africa’s food and beverage industry. In this part of the series of articles, the author, Adèle Sulcas, shines a spotlight on unscrupulous industry advertising practices targeting children, and their harmful effects.

Discussing the roles of advertising and poverty in determining what people choose to eat, Professor Swart, a dietician, nutritionist and researcher at the CoE-FS, notes:

“Implementing your knowledge or your understanding and exercising your choices is often very limited if you are resource-restricted — so people would make choices that are most cost effective for them. If you have to fill four bellies [with food] that is also desirable and palatable, you have to do your sums. If you have to choose between R10 for fruit or R10 for a loaf of bread, it will be the [processed] loaf.”

To read the article in full, visit Maverick Citizen.

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